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AAA: Expanding Your Reach – Moving from a Business-to-Consumer Marketing Model to a Business-to-Business Approach with Catie Fitzgerald, MS (MSHN Graduate 2018)

When Catie Fitzgerald started her studies at Hawthorn University, she envisioned using her education to start a private practice offering nutrition consulting and health coaching to women searching for evidence-based solutions to wellness in midlife. While working with practice clients as part of the MSHN curriculum, Catie realized that working one-on-one meant she could only help a finite number of women. She sought a way to expand her reach and help more women than she could assist on her own.

Join us as we welcome Hawthorn MSHN graduate (2018) Catie Fitzgerald for her All About Alumni presentation Expanding Your Reach: Moving from a Business-to-Consumer Marketing Model to a Business-to-Business Approach.

In this interview, Catie shares how she leveraged her 20+ years of instructional design experience to create a business-to-business model that provides health and wellness practitioners with a turnkey education and coaching program to help women make a graceful transition through menopause. She also shares her vision for creating an online learning library covering the chronic diseases for which women face an increased risk in midlife such as osteoporosis, osteoarthritis, cardiovascular disease, and diabetes.

Catie will touch upon her pie-in-the-sky strategy for offering the online education and action plan programs through the mainstream, insurance-industry supported groups such as Kaiser Permanente and corporate wellness providers. She knows it takes a village to make this vision a reality and she invites you to be part of that village!

Catie (Catherine) M. Fitzgerald is a Holistic Nutritionist and a certified Primal Health Coach who specializes in helping women make a graceful transition through menopause. She works in private practice, offering one-on-one coaching, group health quests, and public education. Catie graduated from Hawthorn University in December 2018, completing a Master of Science in Holistic Nutrition.

As a Holistic Nutritionist and Primal Health Coach, she presented her program Primal Pause as a scientific poster at the 2019 annual conferences for the NANP (National Association of Nutrition Professionals) and the Institute for Function Medicine. Her thesis title is An Educational Program and Ancestral Diet and Lifestyle Action Plan for North American Women in the Menopause Transition.

When she isn’t teaching women how to deploy an ancestral diet and lifestyle, you can find her in her organic veggie garden nurturing her plant babies, devouring (with her eyes and brain – she doesn’t eat paper) a food-/nutrition-related book, or joyfully whipping up a delicious nutritious meal for her family.

Her turnkey education and coaching program for practitioners — Primal Pause — opens for registration online in October 2019. Click here to receive launch updates, registration details, and discounts.

In addition to her work in health and wellness, Catie designs training for businesses seeking to develop their employees’ skills and improve job performance. She is a Certified 4MAT Instructional Design Practitioner and a certified facilitator of Achieve Global Leadership & Customer Service Training Program.

To learn more about Catie, visit her LinkedIn profile at or

Disclaimer: The webinars may present information that does not fully reflect Hawthorn University’s philosophy. Nonetheless, these presentations have been chosen because of their overall quality of information.